Website and corporate identity development for a consulting agency

Eugene Global Consulting is a company specializing in personnel recruitment and consulting in the field of human capital management

At the time of the project's launch, the company did not have a website as a communication tool with the market.

This created limitations:

• lack of a digital channel for attracting clients and candidates
• inability to present the company's expertise
• weak brand packaging in an online environment
• no entry point for incoming calls

The key feature of the project is working with two audiences at once:

• companies looking for employees
• candidates considering vacancies


The goal of the project is to create a website that:

• creates a strong and modern brand image
• transmits expertise in recruitment and consulting
• provides convenient interaction for both audiences
• It acts as the main digital communication channel

01. Visual concept and positioning

We have developed an expressive visual style that sets the company apart from competitors in the HR segment.

We have focused on:

• contrasting typography
• modern graphics
• technological visual language

The main screen is built as a key point of communication — with a strong offer and a visual image that enhances trust.

02. Dual user scenario

For business:

• fast transition to services
• clear positioning
• employee search form

For candidates:

• the opportunity to respond
• switching to current vacancies
• simple resume submission

Two key entry points are implemented on the main screen:

• employee search
• sending a resume

03. The structure and logic of the website

We have formed a clear website structure that covers the main user questions:

• home — positioning and entry scenarios
• about the company — trust and expertise
• team — reinforcement through people
• services — disclosure of areas of work
• contacts — a quick way to communicate

Additionally, the transition to current vacancies via hh.ru , which simplifies interaction with candidates and does not overload the site.

04. Presentation of services

We have structured the company's business lines:


• selection of IT specialists
• insurance consulting
• HR consulting
• GR

Each direction is designed as a separate semantic block with a clear presentation and an emphasis on values for the client.

05. Focus on conversions

We have implemented feedback forms at key points on the site:

• employee search form
• resume submission form
• 
Minimized barriers to interaction:
• understandable scenarios
• no unnecessary steps
• quick jump to action

06. Implementation and adaptability

The site is designed to work correctly on all devices:

• adaptive layout
• optimizing the interface for mobile devices
• stable operation of user scripts

After launching the website, the company gained a new channel for attracting customers and candidates, which accounts for about 30% of incoming inquiries. The division of scenarios for two audiences and direct entry points for searching for employees, submitting resumes, and viewing job openings reduced the path to the target action by approximately 40%, and the total number of incoming inquiries increased by 25%