Development of a website for a manufacturer of delicatessen canned seafood

Alanta Company is a manufacturer of canned Kamchatka crab, focused on supplies to large retail chains and distributors. The site was used as a point of presence on the Internet, but it did not fulfill the key function of building trust in the brand and product.

The main limitations of the project:

• the website is not a direct sales channel
• the target audience is B2B partners and consumers studying the brand
• it was important to emphasize the quality of products and origin

Problems with the current solution:

• outdated design that does not match the product level
• the weak presentation of information about the company and production
• the lack of structure and interaction scenario
• the site did not inspire confidence among new partners

The goal of the project is to create a modern image — based website that:

• enhances brand perception
• presents products and the company
• builds trust among partners and end consumers
• and provides an easy way to contact the company.

01. Updating the brand's visual image

The visual presentation has been completely redesigned: the logo has been updated and the modern style of the website has been set. We have added an interactive animation element of a crab that reacts to user actions. 
This enhances emotional perception and makes the site memorable.

02. Website structure for image and trust

We designed the site as a compact but logical set of pages:

• home — first impression and positioning
• products — clear presentation of the assortment of crab and canned food
• about the company — trust and history
• Contacts — a quick way to contact

The script is designed so that the user quickly gets answers to key questions.: who are you → what do you produce → can I trust you → how do I contact you

03. Product presentation

We have developed a neat and clear product presentation:

• key information cards
• structured description
• emphasis on quality

Added an additional content block — recipes using products. This increases user engagement and enhances brand perception through the practical application of the product.

04. Simplification of communication

Implemented a contact page with a feedback form:

• minimum number of fields
• clear application submission scenario
• accessibility of contacts without unnecessary search

05. Productivity and technical quality

The website is implemented with an emphasis on speed and stability:

• high download speed, both on desktop and mobile devices
• correct adaptation to different devices
• resource optimization

This ensures a comfortable user experience with the site and reduces the likelihood of failures.

As a result, the company received a modern digital tool for brand and product presentation.
The website fulfills its main task — it builds trust in the company and serves as a point of contact for partners and consumers