Redesign of the service with a subscription to search for the lost

ClickToID is a service for protecting and returning lost items, documents, devices, and pets using identification tags and digital services.

The BULLTECH team was tasked with creating a full-fledged digital platform that simultaneously:

• explains the mechanics of the service;
• builds trust;
• presents product lines;
• it helps to quickly proceed to the registration of the service;
• supports interaction with both end users and partners.

The peculiarity of the project was that the service combines several protection options at once.:

• documents;
• keys and personal belongings;
• devices;
• children and loved ones;
• pets.

It was important to build the structure of the platform in such a way that the user would understand without prolonged study:
how the service works, why identification tags are needed, and what happens if an item is lost.

Additionally, it was necessary:

• implement a separate B2B direction for partners;
• think over the content structure;
• adapt the platform to mobile devices;
• create a modern visual presentation with interactive elements and animations.

01. UX/UI design and visual concept

The BULLTECH team has developed a visual concept for the platform with an emphasis on navigation, emotional perception, and user scenarios.

The interface is built as a consistent user path:
from getting to know the service to choosing a product and completing the service.

Special attention was paid to:

• animations;
• interactive elements;
• visual explanation of service operation scenarios;
• the logic of navigation between sections.


The platform had to simultaneously look technologically advanced, inspire trust, and remain understandable to a wide audience.

02. Architecture of product lines

A separate system for the presentation of services and protection scenarios has been implemented for the platform.:

• document protection;
• Protecting things;
• key protection;
• Device protection;
• child protection;
• pet protection;
• protection of loved ones.

For each direction, the following has been implemented:

• separate card;
• Short description;
• going to the detailed information;
• the possibility of quick registration of the service.


This approach has made it possible to structure a large number of services and simplify user interaction with the platform.

03. Visualization of the service operation scenario

One of the key tasks of the project was a clear explanation of the mechanics of the platform.

To do this, we implemented a separate block with a step-by-step user script.:

• Choosing a service
• Package activation and tag binding
• Receiving a notification when an item is found
• Refund to the owner

This scenario allows you to quickly understand how the service works without having to study a large amount of information.

04. Content platform and information structure

To increase user trust and engagement, we implemented:

• The "About the Company" section;
• FAQ;
• blog with articles;
• service description pages;
• PDF presentation of the company;
• legal sections;
• payment section;
• the banking details page.


Special attention was paid to the content blocks that tell about the scenarios for the return of things, documents and pets.


The content structure of the platform was designed so that the user could quickly find the necessary information and get answers to key questions.

05. Trust through statistics and user scenarios

A separate block with statistics has been implemented on the platform.:

• returned documents;
• devices;
• keys;
• pets;
• other personal items.


This approach helps to visually show the scale of the service and enhances the trust of users.


Additionally, we have implemented interaction scenarios that reduce the number of barriers when registering services and interacting with the platform.

06. B2B direction and partner model

We have implemented a separate cooperation section for companies and partners.

The platform is aimed not only at end users, but also at the business audience.:

• banks and credit organizations;
• insurance companies;
• telecom companies;
• airlines;
• retail;
• travel agencies;
• veterinary clinics;
• government services and other areas.


The advantages of the partner model have been structured in the cooperation section:

• the service is suitable for various business areas;
• the product remains in the customer's field of view;
• collaboration creates additional value and an additional source of income.


This allowed us to expand the positioning of the platform and show the possibilities of scaling the service through B2B scenarios.

07. Navigation and user scenarios

The structure of the platform has been designed so that the user can quickly navigate:

• to the desired product;
• to the FAQ;
• to the registration;
• to the partner section;
• to contact information;
• to the legal sections.


Additionally implemented:

• the feedback form;
• entry for partners;
• service sections of the platform;
• navigation scenarios for different types of users.

08. Layout and adaptability

The BULLTECH team implemented:

• adaptive layout;
• interactive UI elements;
• animations;
• correct operation of interfaces on mobile devices.


Special attention was paid to preserving visual logic and user scenarios on different resolutions and devices.

As a result, ClickToID has received a full-fledged digital platform that combines:

• presentation of services;
• custom scripts;
• content;
• partner direction;
• tools for interacting with the audience.


Key project results:

• the clear architecture of the platform is built;
• The product lines are structured;
• interactive scenarios and animations are implemented;
• a scalable framework has been created for the further development of the service;
• separate interaction scenarios for B2C and B2B audiences have been implemented;
• the correct operation of the platform on mobile devices is ensured.


The platform has become not just a company website, but a full-fledged digital ecosystem for interaction between users, partners and the ClickToID service.