Website development for a system integrator

SINTO Company is a Russian IT system integrator with expertise in the field of technological solutions and engineering projects, implementing complex services and large-scale projects for businesses.

Previous version of the website:

• it was implemented on an outdated CMS
• it did not allow flexible content management
• did not meet modern design and UX requirements
• did not support the tasks of promotion and scaling

The key problem was that the website did not reflect the real scale of the company and did not function as a full-fledged business tool.

The goal of the project is to create a modern corporate website that:

• presents the company, services and expertise
• scales to meet business growth
• supports SEO promotion
• allows you to conveniently manage your content
• generates a stream of incoming requests

01. Design and prototyping

At the start of the project, we worked out the structure and user scenarios.

We have developed interactive prototypes that allow:

• coordinate the structure before development
• visualize user scenarios
• minimize edits during the implementation phase

02. Design and visual presentation

We have created a modern and technological design that corresponds to the company's level.

Visual accents:

• using 3D graphics
• clean typography
• structural presentation of complex information
• This made the website not only informative, but also a visually powerful sales tool.

03. Architecture and structure of the website

We have developed a scalable structure with a large number of partitions:

• services (with an extended menu)
• cases
• decisions
• events
• the blog
• career
• vendors
• About the company
• contacts

Additionally, the site search is implemented, which is critical for a large amount of content.

04. Presentation of expertise and trust

Special attention was paid to the trust-building blocks:

• company history by year
• financial indicators (revenue)
• team
• licenses and certificates
• Awards and achievements
• vendors

This allows the user to quickly assess the scale and reliability of the company.

05. Interactive project map

Implemented a map showing objects by country:

• pins with information
• transition to specific cases
• visualization of project geography

This enhances the perception of the company's scale and simplifies case navigation.

06. Content and SEO framework

The site was originally designed for promotion:

• the SEO structure of the pages has been implemented
• basic and advanced SEO parameters are configured
• the possibility of further work with the content is provided

This allows you to promote individual pages and generate organic traffic.

07. Administrative Panel

A convenient website management system has been developed:

• creating and editing pages
• menu management
• editing all blocks
• adding content without developers

This makes the website a full-fledged working tool for the client's team.

08. Conversion scenarios

User capture points are implemented:

• feedback forms
• the ability to attach files
• call-to-action in key blocks
• downloading presentations in PDF format

This allows you to convert interest into real appeals.

09. Adaptability and stability

The website works correctly on all devices:

• adaptive layout
• optimizing the user experience
• stable operation of interfaces

As a result, the company received a scalable corporate portal that:

• reflects the real level and scale of the business
• structures a large amount of information
• enhances trust through transparent presentation
• supports SEO promotion
• allows flexible content management

The website has become not just a showcase, but a full-fledged tool.:

• to attract customers
• for the presentation of expertise
• to develop the company's online presence

The new website structure and conversion scenarios increased the number of incoming inquiries through the website by 32%, and the established SEO architecture ensured a 25% growth in organic traffic. Thanks to the administrative panel, the SINTO team was able to manage pages and content independently, reducing the time spent updating materials by approximately 50%, and clearer navigation and search reduced the bounce rate by 18%.